Santa Fe Desert Chorale

The Santa Fe Desert Chorale hired Jodie Winsor as a Marketing Consultant/Art Director to change their antiquated image into a modern and sophisticated one that would reflect their high caliber of talent and notoriety as a respected professional choral group. This was a big leap forward for the Chorale’s image which began a marketing plan to evolve their image over the next 5 years.

Website: desertchorale.com

Challenge

To move the Santa Fe Desert Chorale’s marketing materials and website into a modern and sophisticated image while respecting its traditions.

Results

  • 47% Revenue increase
  • Performances with 60% of audience who never heard the Desert Chorale perform before
  • Sold out shows of a new a cappella ensemble,Voasis, lead by Deke Sharon, music director for The Sing-Off and Pitch Perfect
  • A modern responsive website
  • An integrated marketing campaign consisting of new digital ads and a social media platform added to print and radio