WestEdge Design Fair

WestEdge Design Fair, the premier contemporary furniture fair on the West coast, contacted Launch Creative Lab four years ago to work on their image and marketing for the show. Today we continue to grow their brand and national presence.

Website: westedgedesignfair.com

Challenge

To establish solid branding with a new website, national print and digital campaign. We needed to speak to the high-caliber brands WestEdge engages and create a fresh and modern look.

Results

• A comprehensive campaign through national and regional print and digital advertising outlets, plus exposure through the websites and newsletters of 65+ media, industry and cultural partners, and sponsors. The 2015 campaign garnered over 300 million media impressions with partners’ branding featured throughout.

• A national advertising campaign that targeted both the design trade and affluent consumers, and generated nearly 90 million advertising impressions. This national ad campaign consisted of print ads in major publications, email blasts, a social media campaign, outdoor advertising and digital marketing through media partners across the country. Media included ads in The New Yorker, The Wall Street Journal, Architectural Digest, The Los Angeles Times, Los Angeles Magazine, California Homes, GRAY, and Modern Luxury.

• The show has grown to 150+ exhibiting brands and 10,000 attendees, with 60+ presenting speakers, 35+ industry associations and 26+ media partners.

Los Angeles Times Insert for WestEdge Design Fair (Previous Year)

WestEdge Design Fair 2016 Website Update

WestEdge Design Fair 2016 Creative

WestEdge Design Fair Opening Night Invite and The New Yorker Ad

WestEdge Design Fair Online Advertising

WestEdge Design Fair Direct Mail & Outdoor Advertising